Rules of Engagement on Twitter

twitter-rules-of-engagement-bookTwitter can be used strategically for your business, but you should pay attention to a few Twitter rules of engagement.


In this eGuide you will:

  • Learn how to access the ‘hidden’  advanced tool within Twitter so you to find your local target market easier and quicker
  • Learn the short cuts on exactly what to look for in tweets and profiles to locate someone local to your area. A major time saver
  • Learn a method to organize, file and keep track of local tweets even before your start ‘chatting’ with your potential customers This will stop you going insane by ‘blocking’ the noise on Twitter
  • Learn extremely effective methods to initiate a conversationwith a local customer, without scaring them away
  • Learn how to use supplemental Twitter tools to find and engage customers in your local community
  • Setup your twitter account – Your photo, bio, any links that are strategic to you and your company.
  • Find people, be interested and join the conversation. Provide relevant and great content.
  • Start making connections – connections that make sense to accomplish your business objectives.
  • Share other peoples content by re-tweeting content of other people.
  • Be polite. Be friendly. Be helpful.
  • Be yourself. Be yourself. Be yourself. If you’re not polite, friendly and helpful then Twitter may not be for you. Consider alternatives.
  • Share great information consistently. Give tips. Give advice.
  • Use tools like Google url shortener and Hootsuite to help sort out the Twitter confusion. Plus many others available.
  • Focus on quality not quantity. Don’t worry about the number of followers you get. Don’t fret over the followers you loose.
  • Follow back only if it make sense to your business and you.
  • Remind yourself about your business objective and strategy. Assess and make sure Twitter fits into it.
  • Find people and companies in your industry. Follow them and contribute to the conversation.
  • Respond when your name is mentioned – direct message or shared tweets. Say thank you. It’s polite.
  • Say hello and goodbye when you come online and go offline, just like you would when being face-to-face with someone.
  • Have a good balance of tweets and responses.
  • Use the 80/20 rule for promotion. 20% to promote yourself & 80% for others and other things.
  • Share your expertise. And become an expert.
  • Be sociable. Social Media – right?
  • If it makes sense to you and your business, tweet to different timezones while you’re asleep. Watch what you tweet though.
  • Try meet your online audience face-to-face.
  • Have professionals manage your social media. This is your face. Your brand. Don’t let an intern get you into trouble.
  • Remember that what you tweet remains in the Internet world. Be careful before hitting the tweet button.
  • Pay it forward. Help others.

Twitter Rules

    Tweet Consistently

  • Post At Least Three Tweets Per Day, No Maximum
    Tweeting frequently is just as important as tweeting good content. Build brand awareness by having a constant presence on the feeds of your Twitter followers.
  • Don’t be Overwhelmed with Twitter Post 20-30% Personal Tweets
    Keep it personal. Twitter is a place where fans wish to interact with sentiments straight from their favorite artists, athletes, personalities and other brands. There is little point in having a Twitter account if your are not planning on facilitating personal interactions with fans of your brand.
  • You are spending too much time finding the right tools to target your exact market70-99% of Tweets Contain Links, Photos, #Hashtags and @Replies
  • Need to know what works well within your local marketEncourage engagement as much as possible. Twitter followers respond to calls to action. #Hashtags, links, and @Replies are great ways to inform and engage your audience on a regular basis.
  • Respond To At Least One @Reply Per Day@Replying to your audience is a great way to keep followers engaged with your brand. Fans perceive a large amount of intangible value when they are tweeted by their favorite brands. @Replying to a fan is essentially a badge of ambassadorship; your brand is publicly recognizing the fan for properly representing your brand in a way that caused a response.
  • Always Post Shortened LinksEither manually shorten your links with services like bit.ly and goo.gl or ensure that the Twitter App/Platform you are using will automatically shorten links when they are posted properly. This is proper Twitter etiquette, and it frees up space in your 140 characters to communicate with followers.
  • Tweet from MobileThis almost goes without being said. Twitter was created with a mobile world in mind. Use Twitter on your smartphone, use it while you are out in the world experiencing things. Take advantage of this versatile platform and discover new and interesting stuff to share with your audience.
  • “#” Hashtag A #hashtag is a keyword you are referencing within the context of a tweet, by placing the character “#” before a sequential series of characters. #Hashtags typically represent trending topics, abbreviated inside jokes, or buzzwords used for marketing campaigns. Using a #hashtag adds your tweet to a searchable list of all public tweets containing that #hashtag. Various twitter engagement studies have found that #hashtags are the most engaging at the end of a tweet. Example: I use a #hashtag when talking about something and wish to be heard along with other tweets about this topic: “I am at South by South West’s Trade Show #SXSW #TradeShow.” “The word of the day is ‘Flabbergasted’ #wordoftheday” “I am listening to the new @TomWaits album #NowPlaying”​Twitter is the world’s foremost microblogging platform, and is rapidly becoming the world’s premiere source for real-time news and information. A microblog is a message with a limited number of characters. It can consist of a short sentence or sentence fragment, a link, an image, or even a video. Microblogging allows users to post content more frequently and with less detailed information keeping the content and information shared on Twitter more relevant than traditional communication outlets. Microblog posts on Twitter are called “Tweets,” and are limited to 140 characters. Twitter is also categorized as a social network. Twitter users are able to choose whom they “follow” and therefore curate their list of real-time content and information. Brands on Twitter should make it a goal to post at least three tweets per day. Out of those 21 tweets per week minimum, 15-20 should be personal/human/actual tweets and only 1-7 should be promotional (proportionally). Fans are more likely to engage with a message that sounds “real” rather than promotional, so once there is something to promote, you will already have their interest and can therefore promote yourself more effectively. Tweet Consistently. Depending on the size of your brand, your name may get you fans, but your conversations will keep them. Followers want to feel that their voice is being heard. Users are not forced to read and respond to tweets from your brand, so be sure to engage them personally when they do.
    And remember to say thank you to INTOXCY8ME #yougottobetwittingme for producing an amazing Twitter Infographic.
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