How To Make Your Content Valuable Enough To Be Unique

Why unique content gets you found.

It’s never too late to start worrying about creating unique content. It places your brand at the top of the social media market as a thought leader – someone people trust and admire. Unique content helps you push the boundaries. It challenges the status quo and inspires your team to become better at creating your own unique content.

Unique, unique, unique; can’t be said enough.

To help you get started we take you through each step required to build a meaningful audience that adds value to your business.

For those of us who are content creators, nothing swallows valuable time as achieving the main goal of grabbing attention long enough to make them interested. If your content kicks off with something that has color, drama, and a unique content approach, then they are more likely to stick around. Also, more appealing images are likely to make your content more sharable. The trick is how to accomplish this with consistent results.

How Unique Does Content Need to Be to Perform Well?

Consistent, unique content such as articles, blog posts and infographics drives traffic and increases customer conversions, but without an integrated content management system (CMS) in which to easily post unique content causes many businesses to struggle to stay up-to-date. A CMS streamlines the process of publishing and updating content because it doesn’t require any knowledge of programming to operate.

What’s the meaning of unique content?

Writering bloggers know images can have a huge impact on how readers perceive their posts and sometimes, it helps to start with the image, and build the rest of the content around that.

What do you mean by saying “unique Content”?

People always say that you have to write unique content if you want to have chances for SEO or generally speaking chances to succceed in internet marketing. But when you say “unique” content do you mean to write something with your own words that already exist or to write something that nobody has ever written for? If the answer is the second one then an average person will miserably fail to make money online because there are a ton of information in every field. It’s practically impossible to write something that no-one has written before. Even if you write content off-the-wall you’ll almost certainly have been influenced by what you’ve read and therefore will repeat phrases and so on. However, when marketers talk about ‘unique content’ they normally mean content that isn’t curated from somewhere else, even if it’s spun. For SEO you could broaden that further and say that anything that passes the Copyscape test is ‘unique content’ in that it isn’t identifiable as a copy elsewhere on the ‘net. But that is stretching the definition somewhat!

unique content

Unique Written Content + Relevant Image = Good

You’ve perhaps heard of visual content? The term seems to be everywhere these days. We come across it all the time as we’re curating content, and it seems that social media strategies now consider visuals as required elements. Sixty-three percent of social media is made up of images. That means nearly two-thirds of the updates you see on social media are visual content.Content with relevant images gets 94 percent more views than content without.This oft-cited visual content stat is evidence that visuals have been vital to online success for some time. Ninety-four percent equates to almost double the views, and the boost is noticed across all topics and categories. Find out why you need unique images for your content, and how to create them. You might be wondering, since I mentioned that there are many sources of ready to use images already available, why you would want to spend the time creating your own. Here are just a few good reasons.

  • Stock photos are generic and widely used. Anyone can buy and use a stock photo for less than a dollar, which means many images appear on the Internet hundreds, or even thousands of times. If you’re goal is to create unique content, why top it off with a generic image?
  • Creative Commons image use can backfire. Many Creative Commons images are licensed specifically for non-commercial use. Non-commercial is open to interpretation by the owner of the image, therefore, if you use their image on a blog owned by a business or a blog that generates revenue, it may be considered commercial usage.
  • People are more like to share images they’ve never seen. People who love sharing images on sites like Pinterest are more likely to share yours if it’s something they’ve never seen before that is either useful or simply visually appealing.

Here are just a few good reasons.

  • Images for your blog posts are important for many reasons.
  • They illustrate important points to your readers, make social shares of your posts stand out in the newsfeed, break up text to make the content easier to read, and encourage people to share your post for no other reason than they like the main image.

While there are many sources of ready to use images available, you should consider creating unique images on your own. Captions can help you turn almost any image into one that is relevant to the piece of content you are writing.

Far too many companies are trying to produce content that would go viral, have a huge impact, will rank the website higher and will convince the target audience to buy a product or to sign up for a service. Accordingly, content writers are being bombarded with keywords and they are trying to accommodate those keywords adhering to a certain density, all the while trying to ensure that there is some helpful information and some literal sense in the piece.

It is time for companies to be pragmatic and they should understand what a piece of content is meant to achieve. One article is not going to change the fortune of a company. One article cannot impress the entire target audience. One article is not going to make your website rank first on search engine result pages. Content is supposed to connect and that is all a company and writers must focus on.

  • Have a Reason
    Let us not think of content marketing strategies for a moment. Let us focus on any one piece of content, say an article. The first question one should ask is: why is the article being penned? What is the primary purpose of the article? It cannot be just another droplet in the ocean. It cannot be clueless. It cannot be mundane or bland. The article needs to have a purpose. That purpose could be solving a problem, letting people know of a certain development, notifying readers of a certain accomplishment or just a factual guide. The purpose could be anything else, as long as it is relevant and helpful. The article must then be written with the aim of catering to that purpose. Having keywords and all the optimization requirements come later.
  • Connect With the Individual

    When a company publishes some content, it is not going to be read out loud at Times Square, it will not be read by a group of people at a social gathering and the article will certainly not find a place in academic or professional curriculum. The article will be read by one individual who would possibly be alone at the time. Connecting at an individual or personal level is the key to have an impact.

  • Captivate the Audience

    An article should have a captivating headline, the layout should be professional, the wording must be suitable for the target audience, it should be readable and interesting and there should be a relevant start, middle and end. Without these attributes, just having keywords would not guarantee anything.

3 Content Marketing Assets Every Salesperson Should Keep in Their Back Pocket for 2016

Technology research firm, Gartner, Inc. defines content marketing as the process and practice of creating, curating and cultivating text, video, images, graphics, e-books, white papers and other content assets that are distributed through content management systems, media platforms, and the social graph. The very definition proves there are a wide variety of content assets available for use today.

Given the change in the way today’s buyers research and purchase products and services, the content marketing methodology enables salespeople to leverage the power of content and further reduce the painful process of cold prospecting to generate new leads.

In fact, according to Hubspot, a marketing software platform, these methods generate 3 times as many leads vs traditional outbound marketing.

Depending on which stage of the buying cycle prospects are in, salespeople are wise to have three specific content assets readily available.1. Use blog content for information seekers.Buyers who are in the awareness stage of the buying cycle are looking for solutions to a problem they have or perhaps an opportunity exists of which they can take advantage. Blog content that is both relevant and delivered in the right context increases lead generation and conversion rates significantly.

unique content

Here are a few key stats:

  • Among business that blog only once a month, 57 percent acquired a customer as a result
  • Companies that increased blog frequency from 3-5 times per month to just 6-8 times per month nearly doubled their leads
    of businesses that blog daily, 82 percent reported gaining a customer through their blog

1. Blogging is a proven content asset that works 24/7 to pull in leads who are searching for specific answers to problems they’re experiencing. A recent Demand Gen report states that about two-thirds (67%) [of buyers] rely more on content to research and make purchasing decisions.

2. Salespeople that produce content or leverage existing content assets are better positioned to engage buyers earlier in the buying process. This early access will help you get a better understanding of their problems and offer specific solutions.

For those prospective buyers looking for answers, keep a few links to helpful blog content handy and available to share.

3. Keep an inventory of videos to educate and explain.Leveraging video assets can be a great way to provide educational information to buyers. While video can be useful at any stage of the buying cycle, it is extremely effective for buyers in the consideration stage of their purchase. These buyers have identified their problem and are researching methods to solve it.

Some interesting stats on video consumption provided by Forbes:

  • 78% of consumers watch online video every week
  • 75% of business executives watch work-related videos, at least weekly
  • 59% of senior executives agree that if both text and video are available on the same topic on the same page, they prefer to watch the video

There are a few types of video that work well for salespeople. These include explanatory videos, especially if your product requires educating the end-user. Q&A videos are useful to buyers who are considering your solution, yet have questions. Start with your most frequently asked questions first. Email videos are a great way to increase email open rates and also provide valuable content to prospects in a unique way.

The goal is to be prepared to offer up a video for prospects looking for a reason to choose you.

4. Offer case studies as endorsements.Buyers who are in the decision stage of their journey have usually narrowed down their options to a few key solution providers and are looking to make a final decision. There are several content types that salespeople could use at this stage, but case studies help influence buyers by showing how your product or service has previously solved a similar problem.

Done properly, case studies should identify customers who have successfully used your product or service. These are customers who have approved the use of their brand in your collateral; thereby providing an endorsement of your solution.

It’s a given that case studies should be made available through your website. In addition, case studies in .pdf format should be readily available for a salesperson to deliver to a potential buyer at a moments notice.

Content marketing enables salespeople to generate more leads, by meeting buyers at their immediate point of need. As a salesperson, if you haven’t adopted content marketing yet, there’s no better time than 2016.

Use these assets and abandon the frustrating, cold prospecting methods of years past. Keep a few blog posts, videos, and case studies in your back pocket and improve your sales for 2016. What content assets do you recommend for salespeople?

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