How to Make Money with Social Media:
A complete Guide on Using New and Emerging Media to Grow Your Business.
Becoming aware of the emerging writing niche while getting paid by companies to write on social-media platforms is just one of the benefits you’ll gain from this article.
As a writer, you are probably already using social media to promote your published work or you should be!
Lots of writers use social media; There are hundreds of social media platforms, which means there are many options beyond Google, Twitter, Facebook, LinkedIn, Pinterest, YouTube just to name a few.
This astute merchandising guide brings together both practical strategies and proven execution techniques for driving maximum value from social media marketing.
I thought I would address a mistake that I see SO many companies making with their social media strategies: ONLY selling their products and achievements on social media. The 80/20 Rule: Sell your product/services/achievements 20% of the time, but the other 80% should be free original, valuable or entertaining content. Companies that are not creating original, fun and entertaining content are really missing the mark on social media.
Effective social-media marketing helps build successful businesses.
If you’re in charge of social media management for your company, it’s time to up your game in 2016. It requires more than the random postings about your great sale, latest product or a shameless plug in the local paper.
Social media marketing is easily a full-time job, and for good reason. You already know about our main mission to provide our readers with advice on social media.
We’ve written how-to guides, shared different templates, and have created many lists to cover important topics in social media marketing. However, we know that for people in charge of social media management, especially in small businesses, don’t always have much time to browse through an extensive blog archive. To give you a hand, we’ve compiled this guide of social media marketing tips that will help you to optimize your social media strategy in 2016 and beyond.
These social media tricks are not complicated and can help you enhance your business’s social media presence, improve your engagement rate, and help you reach new customers.
These social media tips are not complicated and can help you enhance your business’s social media presence, improve your engagement rate, and help you reach new customers.
- By looking at the popular topics of conversation, you can create content and start conversations based on the information people currently desire.
- Twitter searches are a great way to find information that may be difficult to come across using a search engine. After all, crowdsourcing information can often provide more authentic answers than sponsored or SEO-laden content. So if you’re looking for some competitive insight, campaign ideas, holiday deals or just some inspiration, look at the conversation around these hashtags.
How can this list help your business:
What does social media success look like?
It’s not about quantity of fans, followers or likes. It’s about making a measurable impact on your business’ bottom line, and you can’t do that through social media without first creating a connection with your audience.
To help guide you on the quest to social media marketing victory, we rounded up the advice of some experts on how businesses can spark and grow relationships with the people in their social sphere.
1. Choose the right platform Take some time to see which platforms are best for your business and limit them to five max. No full-time employee has time to manage anything more, and you may find you’re a better fit for an underdog platform than Google.
2. Use analytics There are also hundreds of tools to analyze your social media campaign success and failures. Use them. Many are free and part of the site itself, while others provide a third-party analysis. Don’t just collect reports; read them, translate them and turn them into action.
3. Post timely Know the best days and times to post for your industry and demographics. For many businesses, this is Monday through Friday at around 10am and 4pm. However, this will vary depending on who you’re targeting. Do your research.
4. Build a relationship Don’t just preach at your audience, but engage them, get them involved and always promptly reply to outreach. Social media isn’t a soapbox, but a tool for engagement. It’s a two-way street.
5. Use images People are becoming more attracted to images such as infographics or easily digestible videos like those on Vine. Make use of color, but don’t overdo it. If you make a video, make sure it’s professional and high quality.
6. Make social media special Offer truly desirable things like discounts and giveaways solely to people who follow you on social media. They should be getting something out of being your fan or liking your page.
7. Only bite off as much as you can chew It’s all about quality, not quantity, and there’s no point joining every site that pops up just to spread yourself too thin. Choose your best social media matches and give them the attention they deserve.
8. Don’t treat it like a personal site Just because you have 1,000 Facebook friends on your personal site and they always like your inspirational posts doesn’t mean you’ll succeed as a business poster. These are two entirely different arenas, so respect the difference.
9. Hire a social media manager In an ideal world, you’ll make room in the budget to hire an experienced social media manager full-time. They can work magic and in a fraction of the time anyone else can. It’s a real job (and deserves a real salary).
10. Know when to call it quits If you’re just not performing well on a particular site no matter who’s to blame, know when to end it. Just like any other bad relationship, nobody is benefiting from dragging it out. Fix it or quit it, but make a choice.
11. Build business alliances Figure out other businesses that complement yours but aren’t direct competitors and show them some love on social media. You’re all in this together, and you never know when you could use an ally.
12. Don’t entertain the trolls
Once your social media following gets big enough, you’ll have a few trolls and baiters. Handle them professionally, and know when to publicly respond, when to let it go, and when to delete their comments. Each action has a time and place.
13. Don’t sync your phone If you’re still the one overseeing social media for the business, it can easily turn into a 24/7 project. Don’t let it. Don’t sync your business social media sites to your phone, unless it’s a business-only phone that’s turned off at a certain hour. Taking work home with you is never healthy.
14. Don’t use it as a sales platform It’s pretty obvious why a business is on social media: To improve sales, whether directly or through building customer relationships (which will hopefully lead to more sales). However, this isn’t a direct sales platform so don’t treat it that way. Instead, foster relationships and provide information or entertainment for free.
15. Flesh out your profile Fill out every possible corner of your profile, whether it’s the brief requirements of Google+ or the massive ones of MySpace. This is where your business’ personality is developed and it’s important for brand reputation and management.
16. Build social media into your business plan Whether you’re a startup or a solid corporation, you should still have a business plan in place for growth. Implement social media into it and set goals for different time periods. This is how you’ll see if social media is worth it for you.
17. Make fans want to see your posts
This seemingly simple advice is the toughest. What would you want to see as a fan or friend? Find “sticky” posts that have viral potential and people want to share.
18. Make it easy to share Along with number 17, make it as easy to share your posts as possible. Link them to a landing page on your website, another social media site (Facebook and YouTube play together nicely) or your blog. If it’s easy for someone to just click and share, they’re more likely to do so.
19. Strike a personal/professional balance You don’t want to get too personal, but you don’t want to seem stiffly professional either. This is a precarious balance to strike, but when done well, makes fans think they “know you” in the right way. Don’t let emotions get the best of you and save that for your personal site. Remember The 80/20 Rule
20. Grammar matters Check, double check, and have someone else check each and every things you put on social media. An embarrassing typo can cause a world of hurt and is easily avoidable. Have you ever left the “L” out of “public service?” Some guffaws are just too easy.
Begin with the end in mind
21. “I don’t care if you’re big or small. B2B or B2C. New or old. Enthusiastic or suspicious. You need to know how and why you’re getting involved with social media so that you can rightsize your resources, relationships, and expectations. A social media strategy allows your company to focus on being social, without worrying as much about doing social media and the tactic du jour. It provides guidance (and math) that help you make better and more effective decisions in the social universe.”
22. “How do you want to use social media to help your business? What goals do you want to achieve?Make your goals as concrete, measurable and achievable as possible. For example, if you currently get five new leads a month, setting a goal to get 100 new leads in the next 12 months is more realistic than setting a goal to get 5,000 new leads.”
23. “Before you hop on Facebook, Twitter, Google Plus or Instagram – get hyper-focused on your audience. Who is your target market? Understand their area of expertise, what they’re talking about online and how you’ll use content to make a connection. You’ll also want to do an online audit of your competition to see how (or if) they’ve reached your target audience and where opportunities still lie. The key here is to cater your content to the specific needs of your audience. Stop trying to be everything to everyone.”
Tell an interesting story
24. “Don’t be a brand that only talks about itself. You know the ones. They spend far too much time being promotional as opposed to social. No one is saying you can’t toot your own horn on Twitter, Facebook, and the like. I am saying, though, that one of the best ways to attract new fans, followers, and business in general is to be known for helping others in as many ways as possible. Your turn will come.”
25. “People want to engage with interesting stories and brands, and they want to find topics and companies that they can relate or aspire to. It’s important that your social media content and conversations are true to your personality, your brand, your customers and your business.”
26. “Instead of blending in with your competitors by slightly repurposing the same old topics that you all have written about recently, come up with your own topics that offer your unique take on situations. Show your audience that you’ve got something valuable to offer and you’ll see your audience come back again and again.”
27. “Your prospective clients know where to go to find your product catalogs and deals. They often look to social media to provide them with very different types of material. Rather than rehashing the same exact information from your website or store, why not take the opportunity to have conversations instead? Look for users who are a part of your target demographics and connect with them. For example, a home automation company might seek out users hoping to find ways to control their appliances from their smartphones. Use short interest keywords to discover these prospective contacts and post information that can enrich their lives.”
28. “Be transparent. You don’t have to give away all of your business secrets. Take customers on a behind-the-scenes tour, actively solicit feedback, and introduce employees.”
29. “Social media shouldn’t be used as a stopgap; it’s an opportunity to engage with your customer right then and there. Equip your social media person with the tools and knowledge to respond directly, or let them find out the answer if they don’t know and communicate it with confidence.”
30. “Engagement goes beyond addressing customer concerns. The real power is in building relationships with both customers and advocates. By monitoring topics relevant to your business, you’ll discover opportunities to engage with potential clients and advocates.You can start by simply complimenting someone for an article they published, or sharing some of their content with your audience. Sometimes just offering to help with a challenge someone is having can be the start of a great relationship.”