The online world is a prominent source of both influence and information for consumers today, and a majority of your customers will jump on the web to search social media site for information and assistance. It is a “noisy” world on the internet. Write powerful headlines and provide meaningful content that inspires a prospect to read more.
You can be that “go-to” source for relevant information and achieve these goals by putting several practices into play.
Meaningful Content Various Ways To Create It
If you desire to create meaningful content which is sought-after and, indeed have a more meaningful back-and-forth conversation with your readers.
With all the various types of content, you could potentially create, let’s quickly review why content is so important for your web presence.
Online reviews from satisfied customers, the frequency and quality of your posts and the value of the content you share will all help a prospective client form a positive impression of you. These habits help you gain the trust of potential clients and build a stronger, longer lasting relationship.
Here are my top tips to help you create meaningful content that gets results, and makes a difference to the lives of your customers.
We all create and quickly look for information, and in a snap of a second, we decide whether it is interesting or not. But who reads what we write? If you run a social business or sharing economy enterprise you might be scratching your head right now, pondering why is it that no one is reading what you write.
Social media and blogging can be a waste of time or the cornerstone of success.
Because we are in the midst of a meaningful content movement. From both the creative and technological side, modern media is undergoing a paradigm shift away from vapidity and towards to deeper meaning. This fundamental shift is no more apparent than on the Internet.
Cutting Through The Clutter
- Content may be king, but without Context – no one will pay attention.
Value your Content
- Be brief, be brilliant, and be gone.
Social media users don’t have the time or the attention span to listen to a long-winded version of your story. We suffer from the need to tell our audience everything, instead of what really matters. So find out what’s important to your audience and just say it. Avoid overwhelming them with too much content.
- Avoid Confusing Your Audience.Understand the Role of ContentContent can play an important role in attracting and engaging prospective clients, if your topics are meaningful to them and delivered consistently.
Using industry knowledge to generate a following and grow your community is invaluable. But it can also be a curse in social media. Industry terms, jargon, and acronyms become second nature to you, but they clutter your content. Think strategically about how to present your knowledge, but create it with your general audience in mind. Remember, they have to grasp whatever it is you’re saying. Try not to assume that everyone knows as much about the topic as you do. Too much information can be a curse on social media if your audience can’t understand or relate to your content.
- Mix up your Content
When we think about the social content we think of tactics: blog posts, images, podcasts, webinars, ebooks, whitepapers, infographics and others. An important aspect of these platforms is storytelling. In order to create meaningful content for your audience, it must strike an emotional cord. So put the notion of sell, sell, sell aside in exchange for tell, tell, tell. Social media is a fantastic place to tell your organization’s story and build loyalty around your brand. Next time you draft a piece of content thinks about how it relates to your brand’s story and find a way to distinguish yourself as unique. In a landscape where meaningful content is few and far between, the details matter. Be brief, know your audience, and tell your organization’s story. That is how you can create meaningful content.
In today’s technology-driven world, companies are under more pressure than ever to create meaningful and engaging tech-savvy content to boost their bottom lines.
Your goal here is to connect your business to the customer’s interests through content topics and ideas. Remember that we’re looking for qualified leads from visitors you expect to convert when they arrive.
Once your audience is well outlined, brainstorm content ideas with the appropriate teams in your organization. Your marketing and managerial teams will likely be in attendance for this meeting, but an often-overlooked yet crucial inclusion for this step is your Sales team.
They are the direct point of contact with your customers, on the ‘front lines’ so to speak. Your sales crew can most likely contribute valuable information about what works, what doesn’t, the types of problems and questions your customers have and much more.
With your brainstorming board assembled, collaborate to collect a sizable handful of content ideas. Create a list of content types (such blog articles, whitepapers, infographics, etc.) that fit best with your business, as well as a list of specific topics. The bigger your pool of topics and ideas, the longer you can run the campaign before reconvening.
4 Step Process to Meaningful Content.
- Powerful Headlines.
It is a “noisy” world on the internet. Write powerful headlines and provide meaningful content that inspires a prospect to read more.
- Using Analytics to Create Better ContentWhat do you think of when you think of Google Analytics? Usually, it’s search engine optimization. It offers a wealth of information that can boost your content marketing campaign for free. Make it a daily habit. Check in every day to see your top pages, or even better, set up Google Analytics to receive a daily email with the report. Many of us use analytics to measure the activity that has taken place on our website, but analytics can help you better plan that content as well.
- Relevant and Interesting.Relavent content adds value to the conversation, positions the brand as a trusted advisor, and is authentic and believable. More often than not, there’s something you can create to supplement the existing content out there on the internet. The online content should be relevant to your target audience of prospects and clients. As you write, keep your ideal client in mind. Address common questions or concerns you talk about with your clients. Although it’s good to write about current events, you should also make sure to write content based around timeless topics regularly as well, as they continue to be useful to readers long after you produce them.
- Engaging Content and What it Means.Do you want to develop engaging content? Before you can do so, you need to understand what engaging means. Content comes in all shapes, sizes, and topics. The best content is interesting, informative and awe inspiring. A blog post or article must address a need or a problem/pain point in order to be useful for prospects and clients. You have the opportunity to create local, personalized content based on the geographic locations of your visitors.
What problem(s) is this region facing? How can your content answer their questions, which may be specific for your location? Writing and sharing content online that is Powerful, Useful, Relevant and Engaging (P.U.R.E.) is the best way to build your personal brand and successfully grow your business.
Your online content needs to engage your target audience and call them to act (i.e. contact you to request more information or an appointment).